Marketing efforts that leverages digital channels such as
search engines, social media, email and websites to connect with current and prospective
customers.
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Digital
Marketing
Search Engine Optimisation
Optimizing website to
rank higher in search engine results
Use of relevant
keywords, creating quality content, and ensuring your website is technically
sound.
Social Media Marketing
Utilizing social
media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to
connect with your audience, share content, and promote your brand.
Email Marketing
Targeted messages and
promotional content to a group via email.
Email marketing is
effective for building and nurturing relationships with customers and leads.
Influencer Marketing
Collaborating with
influencers to promote your products or services.
Influencers have a
dedicated and engaged following on social media, providing access to a targeted
audience.
Pay-Per-Click (PPC) Advertising
Running paid ads on
search engines and social media platforms.
Advertisers pay a fee
each time their ad is clicked, making it a cost-effective way to drive traffic
to websites.
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